We had one of our Open days last Saturday where we sell of all the Chelsea plants as well as the plants of the Royal Barge.
A visitor, Petra Hoyer Millar, wrote this very nice blog about the day. To read the whole article, click on the link http://oxoniangardener.co.uk/crocusopen-7068/
Pointless. The superbly harebrained, naive notion of taking along a list, to what is undoubtedly one of the best plant sales in the country, is best completely disregarded. The sheer mass of colour, plant quality and scale of varieties available at the Crocus Open Day, is simply too tantalising. My list never saw the light of day. One could argue, that this incredible drive to impulse buy is down to superb sales strategy, but Crocus really know their plants. Presumably, its through their annual Chelsea Flower Show participation, that Crocus always seem to be one step ahead in terms of the varieties on offer. Thus, be prepared when attending the Crocus Open Days, to drive home in a visually impairing, garden on wheels so make sure the car is void of all but the driver…
Being solely an online business, Crocus organise four open days every year to sell off show and/or excess stock, PR purposes and opportunity to meet and greet their growing database of customers. Open days are spread across the year, with the June, Chelsea-sell-off not surprisingly the most popular, where attendance numbers seem to rival those of the Harrods Sale. RHS Chelsea Flower Show gardens built by Crocus, do not participate in the big Chelsea plant sale finale, which leaves punters keen to take home an Arne Maynard or Sarah Price, no choice but to work the isles and crowds, at the nursery.
Even the most ardent skeptics of the power and influence of the Chelsea Flower Show would be impressed, to see not just the sheer scale of the crowds, but the zeal to purchase ‘that’ plant seen at the show. Just to make it all a tad more cosy, plants from the floral displays on the Royal Barge, designed by Rachel (thank-goodness-my-husband-didn’t-spot-her) de Thame, and (secretly) sourced from Crocus, were included in the sale.